NFL Season Opener Boosts Broadcasters' Ratings on Opening Weekend 


Record-Breaking Audiences 

The NFL's opening weekend saw remarkable viewership figures, with an average of 18.3 million viewers across seven broadcast windows. 

Four Games Surpass 20 Million Viewers 

Four games, including Thursday's kickoff and Monday Night Football, attracted over 20 million viewers each, a feat not seen since 2015. 

Significant Year-to-Year Growth 

The opening game's TV audience grew by 24 percent compared to the previous year, marking a strong start to the 2023 NFL season. 

Streaming Success 

The streaming audience on platforms like Peacock and NBC Sports achieved its second-largest ever for an NBC NFL game, trailing only Super Bowl LVI. 

CBS Records a Strong Start 

CBS' late afternoon game drew its largest week-one audience since 2015, experiencing a 28 percent increase compared to the previous season. 

Fox Faces Competitive Challenges 

Fox aired less competitive games, resulting in lower numbers compared to the previous opening weekend.

Monday Night Football Triumph 

Monday Night Football achieved its highest audience in the ESPN era, dating back to 2006, with a 14 percent increase from the previous year. 

Halo Effect on Primetime 

Late NFL games had a positive impact on primetime programming, boosting viewership for shows like "60 Minutes" and "Big Brother" on CBS, as well as "The Masked Singer" on Fox. 

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