Prime Video's 'Thursday Night Football' Season Debut Sets Streaming Records with Eagles' Thrilling Victory 


Record-Breaking Viewership 

Prime Video's streaming of the Philadelphia Eagles vs. Minnesota Vikings game achieved an all-time high, with 16.6 million viewers across various platforms. This marked the most-streamed NFL game ever on Prime Video. 

Impressive Ratings Surge 

Nielsen's National TV Ratings reported a remarkable 16% increase in total viewers compared to the previous year's Thursday Night Football opener, making it the most-watched TNF game on Prime Video. 

Key Demographic Growth 

Among the coveted demographics, the game witnessed a 15% year-over-year increase in viewers aged 18-49 and a 17% surge among viewers aged 18-34, surpassing last season's opener. 

Peak Viewership 

The game hit its highest audience peak, reaching 17.0 million viewers between 9:15-9:30 PM ET, demonstrating the game's widespread appeal. 

Dominating Weekly Rankings 

Thursday Night Football on Prime Video claimed the top spot for the week among viewers aged 18-34 across both broadcast and cable networks, outpacing its nearest competitor by an impressive 372% in total viewers. 

Age-Defying Audience 

The median age of the viewers for the TNF season debut was 47, significantly younger than the NFL average on linear networks, which stood at 54. This suggests that Prime Video's streaming is attracting a more diverse and youthful audience. 

Amazon's Commitment to Innovation 

Amazon's VP of Global Head of Sports, Jay Marine, expressed excitement over the record-breaking viewership and highlighted the company's dedication to enhancing the viewing experience, showcasing innovation in the sports streaming space, and the value it offers to Prime members. 

Prime Video's Sports Portfolio 

This success underscores the continued growth and performance of Thursday Night Football on Prime Video, solidifying its position as a major player in the streaming sports landscape. 

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